About this Show

The Communicators

Trade Shows News/Business. (2011) The 2011 NTCA & Cosumer Electronics Trade Shows.

NETWORK

DURATION
00:30:00

RATING

SCANNED IN
San Francisco, CA, USA

SOURCE
Comcast Cable

TUNER
Channel 100 (651 MHz)

VIDEO CODEC
mpeg2video

AUDIO CODEC
ac3

PIXEL WIDTH
704

PIXEL HEIGHT
480

TOPIC FREQUENCY

Espn 5, Us 4, Oregon 2, Jack Parry 2, America 2, Sec 2, Samsung 2, David Porter 1, Reid 1, John Rupp 1, Mcconnell 1, Sean 1, Jamie Preston 1, Mr. Reid 1, Crawford 1, Brian Roberts 1, Netflix 1, New York City 1, Ipad 1, Hulu 1,
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  CSPAN    The Communicators    Trade Shows  News/Business.  (2011) The  
   2011 NTCA & Cosumer Electronics Trade Shows.  

    July 30, 2011
    6:30 - 7:00pm EDT  

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the reid, cloture on the reid proposal in 30 minutes, in an hour, as soon as we can get our colleagues over to the floor we're ready to vote. but requiring 60 votes, particularly on a matter of this enormous importance, is not at all unusual. it's the way the senate operates. so, mr. president, i will not belabor it any further. we would be happy to vote at any time the majority leader thinks it would be appropriate to vote on his proposal. i yield the floor. mr. reid: mr. president, a filibuster is known all over america as a way to stall to prevent votes. that's all this is about. if my republican colleagues are so anxious to vot let us have a vote. we would move this matter down the field very quickly. and finally, i would say the matter that is now known as the
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reid amendment, is that the president's first choice? no. he wanted too what he called the grand deal, and he thought he had that worked out with the speaker. but the president knows what i have put forward is good for the country. it extends the debt ceiling, it reduces the debt. so i say to my friend, the republican leader, the preside will sign my legislation. my friend says that he wants something the president would sign. he will sign this. he'll sign it. we could pass it tonight, get it through the house, he would sign it tomorrow. so, mr. president, i would hope the world understands, our country underands because all senators understand there is another filibuster being conducted on an effort to prevent our moving forward to handle the debt situation we have in
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>> senator mcconnell objected, the republican leaders sought to move the expedited cloture vote to 6:30 p.m.. senator reid rejected that. we are looking at it 1:00 a.m. vote on cloture with 60 needed to move the bill forward. >> communicators recently attended two technology conferences. we spoke with innovators at texas air. first, from chicago, innovators -- interviews with people at the national television association show.
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>> i will presume that tivo is a household word for people well and we do not have to explain your business. >> what i am seeing is that operators began small are realizing the need to innovate in the home in a way that makes sense for cable. something that tivo has been doing predominantly with smaller cable operators. upgrading the user interface and bringing more content. it is something that needs to be done in this age where consumers
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want to watch things on their ipad and interact with content in different ways. they will have access to youtube on their television. things as simple as that. being driven by consumer demand. >> what percentage of your business right now is hardware vs. software? >> we make hard where mainly as a necessary evil. we do not really like making hardware. we run on samsung boxes in europe. >> tell me about what you are most excited about regarding your technology this year.
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>> ironically, hardware. we are showing a multi-tuner the vr that allows you to have one single cable card in your home and non-dvr devices that can access content within the room. >> in your role as general counsel, do you have a message for regulators? >> the one thing we are not seeing today is innovation in retail devices. samsung television, cable applications, we are not seeing opportunities to get this content further into congressional policy. >> what is your message?
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>> that there is still work to be done in that area. >> that is a message for congress? >> id is a message for the industry and regulators. >> thank you very much. >> thank you for your time. >> we have caught up with sean, from espn, responsible for sales and marketing. what keeps you up at night? >> i sleep like a baby, but i think a lot when i get up in the morning. the complement of technology. the energy. the interest of making one plus one, content providers, it is really shining through. a lot of things are coming out of that. brian roberts demonstrates the
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cloud state, the remote control. you are seeing a lot of applications from content providers and multi-channel distributors. good and interesting things are coming out of the show, serving consumers better ultimately. >> is this more competition than you have had before? >> we have been in a competitive marketplace for years. so many people look at espn and think that we have no competition. georgian is famous for saying because no one else looks like us. but when you look at the aggregate of our components, looking at each one, competition is fierce. it is demonstrative of the value of the sports john rupp --
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genre. driving the tertiary platforms, it is important to note that with the proliferation of consumption on connected tablets and smart phones, media is not a zero sum game. making things like fantasy, being able to access content, creating new markets, it is adding back to the court. we are seeing it grow as a result. >> the dollars involved in that seemed to be in direct competition with consumers that want to pay less and less. >> we tried to program espn across all platforms to drive the most value that we can. we tried to be smart about the
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investments that we make. i think that we have a very good handle on what is reflective of our value. espn has no direct influence in terms of retail pricing for the consumer. retail pricing in consumer bills. >> someone used the expression yesterday, trading analog dollars for digital pennies. >> we are taking digital dimes and adding them to analog dollars. you cannot get these espn's services on the platforms unless you are a paying video subscribers through a multi- channel content company. you need to have expanded basic.
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you have to have digital basic. it is all additive and we are trying to drive the price value relationship. >> what are you taking away from this fourth of july? >> i was encouraged by the interoperability of the vices and shown by the cooperation between the partners. i think that there is a lot of opportunity to exploit technology from the perspective of content holders. >> thank you for spending a few minutes with "communicators." >> thank you very much. >> we have caught up with the sec -- sec commissioner
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crawford. what are you seeing here at the show? >> id is incredible for all of us. anyone in america can access the things on this floor. you have all types of programming options. that is what you want. to be able to see and expand themselves through entertainment. is all about jobs, jobs, jobs. >> what kind of regulatory approach are you taking to encourage innovation? >> the right type of that -- the right type of balance. a regulatory engagement that people will be accustomed with.
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interaction online. companies making sure that they have regulated the process right to encourage innovation and that type of interaction with the consumer that all of us benefit from. >> thank you very much. we are on the floor of the cable show, 2011, we have caught up with jamie preston who runs bend broadband by an oregon. >> we serve 35,000 customers. we also have a wireless service that serves rural areas. we are getting broadband out there, as well as serving our communities. >> heading into the cloud
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computing business, tell me about it. >> we were looking for and network operations centers to serve our old -- our own needs. there were also looking to do something different with their own serving capabilities, from a service standpoint, moving those needs locally. so, we combine our discussion and facilities, growing larger so as to accommodate them. as a result, we also have some other outside customers and financial institutions, in addition to serving our own needs. it is carbon neutral and, as you may know, they're easily known for being high users of power. we have made a lot of efforts in
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our facilities to make sure that they are green facilities. we are very excited about it. >> cloud computing, you said that there were other big names? >> costs are low. our area has low temperatures. you can use a lot of heat exchange type systems to cool the facilities with outside air, making it much more efficient to operate. the largest is on the roof of this facility. >> are you excited about the prospects? >> the rate that things are going from an efficiency standpoint, many businesses are at a point where they are trying to figure out what to do. they need to upgrade those facilities and moved into a facility like ours. move into the cloud.
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or find resources that are their own. we are excited to be on the edge of technology that is efficient, secure, and saved. we talked about how reliable the facility is. we are the only one in oregon to have the design for the rating. we are very excited about the opportunity. >> how many jobs have you created? >> 10 new in the region. it is a nice piece of the economic puzzle, attracting businesses into the region, getting some of the benefits that central oregon offers. >> i know that she where another hat, you are on the board of these table shows and have been
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to a few of these. what are you seeing that is new and different? what is the message coming from the show? >> i have been coming to these for 30 years and i have to say that the energy is terrific. it has to do with the excitement around the new services that we are offering. kind of a convergence in the sector. new competition, opportunities, engaging with customers but experiences they have not had before. we are really delighted with the energy of the show and we are ahead of where we have been in the past couple of years. four-o'clock 30 in the afternoon, i am thrilled.
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-- four-o'clock 30 in the afternoon and i am thrilled. 4: 30 ino'clocks 30 -- the afternoon and i am thrilled. >> thank you. you are frequently on stage, talking about your business, which appears to be in a real transition right now. >> we have a breathtaking amount of change going on in the industry. we demonstrated the next generation of user face on the infinity products, a leading indicator of where the cable industry is going. navigating the endless channel programs that consumers have available to them. >> when it comes to listening to
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consumers, the technology will also be new. what is the relationship between closing people and what consumers are demanding? >> the formula is fairly simple. they have a limited choices available to them and can choose programming from all kinds of different places. the more that we make it, the more the people will look for alternatives. >> what are you seeing on a regular basis right now? >> i use it quite regularly and i lived in new york city and am able to watch with my earphone in so that i do not wake up my wife before she gets out of bed.
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smart phones, the top box is dramatically changing to be able to interface with cloud-based applications and interfaces. >> a big concern for the country is the economy. what do you see happening here that might be encouraging for the country in regards to economic power >> in the worst recession since the great depression, the cable industry refuses to create jobs. the understanding of what we are living through, despite the general economy, efficiency in general is no less important to the future of the planet than the industrial revolution.
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>> thank you for spending a few minutes with us. david porter is the executive director of the yates foundation. the new head of the national cable television association has suggested that cable has not told its story very well and the good work that it has done. tell me about your foundation. >> it was founded years ago under the idea of increasing diversity across the entire cable industry for programming content. it really represents the commitment of the industry that the ceo's are on board with our board of trustees for a number of programs and activities that provide funding within the industry to continue to advance the work across the industry.
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>> give me an example of a major programming. >> leadership development programs for senior executives, communication, and large programs available within the foundation designed to get taxes interested -- students interested in our industry. giving undergraduate credit. we also have an annual dinner, one of the best in the industry, where the industry comes together to recognize that we are an award winning company. >> how is the cable industry doing overall in diversity and employment?
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within the company? >> the industry is doing a great job. there is more work to be done, but our company is actively involved in we have additional programs needed to retain employees. if you look across much of the industry, of there are people over the last decade that have made great strides within the company. >> on the other side, people of color, or women, who are watching this interview, what would you tell them that they need to do to get prepared for a job in the cable industry? >> first, remember, table is high tech. you want to have a technological background. if you do that, that is great. cable is also big business. financing, marketing, and
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finally, of course, if you want to be on television we have places within the caucus these days. >> thank you. >> "communicators" also attended a technology fair on the hill. we spoke to some of the innovators that were showing their wares. >> we have a company founded by jack parry, it is called syncback. >> id is an authentication technology to broadcast television over the top of the internet. looking at the landscape out there we have netflix, hulu, all extraordinary. the only thing missing on the
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internet is we do not have live broadcast tv. there has not been a technology to do that. >> what time do you use? >> we use the digital broadcast spectrum as a catalyst online, listening for the over the air broadcast. when a consumer has a connected device at home, we hear those broadcasts in turn that consumer, rather than giving broadcast over the air, we spend time getting content on the internet. we have a chart down here. essentially, we install a piece of hardware at the station and then create the proprietary broadcast of our data over the air. in the household you have a connected television that sends
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those broadcasts back through the internet. when it passes through the internet, it creates a unique consumer identification that is sent to the box, i hear, and it is sent out over the air. what is really important in our technology, when that happens there is only one technology in the world that knows the broadcast is coming. we have taken our medium and imprinted data in their so that each individual household can have teams of content sent to them over the air. they can watch anything that they want on their smart phone, ipad, or laptop. >> this is a mobile technology? >> absolutely mobile in that it uses any wireless device to
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access your home television, getting the content in your home. what is different about the way that we do, it moves and content in and around your home, upstream, downstream, finding the content you are entitled to, then going back to the cloud to deliver the content to you. it is a more efficient way of delivering content over the web. >> the product on the market now, how did you develop it? >> between the major networks, it really answers the question, what channel does each subscriber gets? fast forward into 2011, the question is how to move
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broadcast television to this new platform over the internet. we started out a few years ago with technology that has now been deployed at 12 stations. we have 38 for the month of june. we expect our commercial launch of the technology to happen in 2012. >> how many u.s. jobs are associated? >> today we have a building full of engineers. 14 running around the building. as we become more consumer oriented, theoretically we could create hundreds of jobs. the whole notion of television over the internet. we manufacture the boxes right in cedar rapids, iowa.
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we are building 1000 of these to be deployed at the station right now. we plan on keeping everything here. >> are you showing this to legislators? >> with respect to broadcast television, it is about how you enable it to play on the internet. it is business as much as policy. when anyone asks about what we cannot move broadcast over the internet, we respond to that person by saying yes, you can, and here is how. we have responded by saying that everyone knows. >> given the view of your product, are you using a lot of spectrum when you do this? >> those are two great questions. the consumer electronics association and mab are a soap
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-- investors in our company. getting their endorsement, they both wound up becoming investors in the company. the spectrum we are using is 0 because we are combating the focus for leftover data that is not filling up at each station. it is very spectrum sufficient to do this. we can move 100% of the households over the web. >> jack parry, founder and ceo of syncpatch. here on capitol hill. >> we are here with geeksquad of bestbuy. what are we